What does “optimized” mean, anyway? And does optimized content really make your website better?
Well, since we do know a thing or two or three about search engine optimization. First and foremost, SEO is the most essential ingredient—just as a cake won’t rise if you forget to add the baking powder, and neither will your position in the search results if you don’t have SEO as a top consideration when building and designing your web site.
SEO does more than lift your rankings; it is what binds together the other ingredients in your online marketing mix. When people search online, they get more than just website results. Search engine spiders crawl news sites, press releases, social networks, blogs, video content, images and more. A carefully planned SEO strategy takes into account your complete web presence so that your brand–not just your website–ranks above the rest.
In the beginning, optimizing for search engines was like a keyword rodeo. Search has changed, and it is time to grab the bull by the horns.
Without search engines, most of the web would be completely inaccessible. Early search engines did little more than rank pages based on the frequency of keyword matches. These unsophisticated algorithms provided opportunities to easily manipulate rankings and were quickly exploited by opportunists who would “stuff” keywords into web pages. The ethical SEO specialists began to refer to their services as “white hat SEO” and spammy SEO techniques were relegated to the “black hat SEO” division. Now, it’s a different game that requires a higher level of precision and sophistication.
Optimizing for Relevancy and conversions.
Truth is, search engines are no longer so easily manipulated–especially in the long run, because performance today will impact the results tomorrow. Search engines use sophisticated algorithms that return more relevant results based on a combination of factors–it’s no longer just SEO keywords and meta tags. An SEO strategy is not just about being number one–search results that are relevant to the user will result in higher conversion rates, and that translates into a better ROI.
And here’s an SEO secret: it’s not all about the search engines. Positioning well on Google, Bing and Yahoo! search engine result pages (SERPs) is extremely important–but keeping visitors on your website with compelling copy is even more important. SEO copywriting is about appealing to both the search engines and to real people. After all, that’s what digital marketing is all about.
We optimizes for your target audience.
Our strategic SEO approach begins with understanding your business goals. Our services include:
- Competitor & target market research
- Keyword research, analysis and selection
- Social media marketing
- Site needs assessments
- Site content optimization
- Conversion tracking & position reporting
- Link building
- XML site maps
- Local search
- Implementation services
- Ongoing support
To learn more email firstname.lastname@example.org now!